It’s official: the 2nd January is the horniest day of the year!
5th January, 2026
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If you’ve ever felt that post-festive slump, you’re not alone. Our latest search data here at Erobella reveals that UK searches for “escort” skyrockets on 2nd January (+17.6% above average) and 27th December (+17.4% above average).
Looks like once the tinsel comes down, a lot of people are ready for some real excitement…
Key Stats at a Glance
2nd January: +17.6% more traffic than normal. This makes it the horniest day of the year, at least when it comes to ‘escort’ searches!
27th December: +17.4% more traffic than normal – hot on its heels during that weird between-Christmas-and-New-Year limbo
Certain areas went wild, with Harrow leading at an insane +119% above normal search volumes
See the Spikes for Yourself
Source: Erobella Analytics
What’s Behind the Surge?
It’s classic post-holiday vibes. 27th December lands right in “twixmas” – family visits are wrapping up, work’s still on pause, and boredom (or a touch of cabin fever) kicks in hard.
Come 2nd January, the tree’s down, the weather’s rubbish, and everyone’s facing the long slog back to reality. For plenty of users, that’s the moment to start browsing for a bit of fun, connection, or straight-up indulgence.
Why Harrow Takes the Crown (+119%)
Harrow’s massive jump really caught our eye. With a reputation for tight-knit, multi-generational families, everyday searches might dip lower during the full-on Christmas chaos – think big gatherings, zero privacy, and all the conservative family energy.
But once the relatives pack up and head home? The house goes quiet, routines restart, and that built-up curiosity comes rushing back, resulting in the UK’s biggest percentage spike.
Top 10 UK Locations with the Biggest Search Spikes
These spots saw the sharpest jumps above their normal levels on the key dates: