Today, we’re happy to release the findings on our massive survey of almost 9,000 users, digging into their thoughts on cheating and sexual fidelity. This isn’t your typical poll either – our respondents are people actively engaging with UK-based escorts. Broken down by city, age, and attitude, the findings paint a surprisingly nuanced picture of infidelity. Let’s dive into the numbers and see what they reveal about relationships, loyalty, and human nature.
Erobella asked two straightforward questions: “Have you ever cheated on a partner?” and “How important is sexual fidelity to you?” Spanning 114 UK cities and towns, with data sliced by age, this survey was conducted in March 2025 and offers a rare glimpse into the minds of those navigating the world of paid companionship.
To ensure disaggregated data by town and city was not skewed by low response rates (i.e. the data was statistically significant), only locations with a minimum response rate of 25 were included in this breakdown.
This might come as a surprise: 54% of respondents say they’ve never cheated, while 46% admit to straying at some point. For a platform like Erobella, where you might assume infidelity is the norm, that 54% is striking. It suggests many users are either single, in open relationships, or simply haven’t crossed that line. Fidelity also matters to them, as most cities report an average fidelity importance rating of 4.0/5 or higher.
The data shows a clear pattern: older users are more likely to have cheated. Here’s the breakdown:
Younger users start lower, but the numbers climb with age, peaking at 48.54% for those over 65. This could reflect longer relationship histories, shifting attitudes, or simply more opportunities to slip up. Middle age sees some fluctuations, like a dip at 35-44, but the upward trend is undeniable.
The UK’s diverse attitudes shine through in the city-by-city data. Cheating rates vary wildly:
Fidelity importance, rated on a likely 1-5 scale, also shifts by region:
Sheffield stands out as a bastion of loyalty, with low cheating rates and high fidelity scores. Meanwhile, Doncaster and Newcastle lean the opposite way, suggesting regional cultures shape relationship norms. Across 114 cities, the average cheating rate is 46.3%, mirroring the national figure.
To put this in context, let’s look at broader UK studies on infidelity:
So it seems that Erobella’s users cheat more than the average Brit, but the 54% who haven’t is a key takeaway. It challenges assumptions about why people use escort services – some might be single, in consensual arrangements, or just browsing.
The fidelity question, rated on a 1-5 scale, shows most users value loyalty. Sheffield’s 4.22 is the high mark, while Doncaster’s 3.16 is the low. Even on an escort platform, these scores suggest fidelity isn’t just an afterthought; it’s a real factor in how users think about relationships.
Erobella’s survey flips expectations. Over half of its users haven’t cheated, and many prioritise fidelity, despite the platform’s purpose. Older users show higher cheating rates, likely tied to longer life experiences. Regionally, places like Sheffield champion loyalty, while Newcastle and Doncaster tell a different story. Compared to UK-wide data, Erobella’s users are a bit more prone to infidelity, but the majority staying faithful is a curveball. This isn’t just about escorts; it’s about the messy, human dance of desire, loyalty, and choice.
